In VR’s early days, much of the focus was on 360° content formats and maximising resolution, often with clunky, tethered headsets reminiscent of 90s consoles. At Flix, we recognised another crucial element: spatial audio, a game-changer for immersive experiences.

To showcase its impact, we teamed up with Big Blue Music to create a fun, theatrical demonstration of spatial audio’s potential. Back then, many didn’t even know what spatial audio was—but our engaging approach helped audiences understand how sound can transform VR from impressive to truly unforgettable.